Beer Attitude!

Attitude!!

Beer ke diwaano ke liye khaas....

baaki log attitude ke hi maje lo :P

After an international beer conference in London , all the world's top brewery bosses decide to go out for a beer together.

The Chairman of Budweiser says, 'I'd like the most refreshing beer in the world, 'The King of Beers': give me a Budweiser.'

The bartender takes a bottle from the shelf and opens it for him.

The Chairman of Guinness says, 'I'd like the only beer in the world worth really, truly waiting for: give me a Guinness.'

The bartender serves him.

The Chairman of Carlsberg says, ' I would like the world's best beer, drunk in more countries than any other: give me a Carlsberg.'

He gets it.

Vijay Mallya sits down, looks around and says, 'Just give me a Coke.'

The bartender looks at him, shrugs, and serves him.

The other brewery bosses laugh loudly and say, 'Hey Vijay, how come you aren't drinking a Kingfisher?'

'Listen,' says Vijay Mallya, 'If you guys aren't drinking beer, neither will I

This is Attitude!!!!!

Some beautiful stories floating on mails

Materialistic World!
While a man was polishing his new car, his 4 yr old son picked stone & scratched lines on the side of the car. In anger, the man took the child's hand & hit it many times, not realizing he was using an iron wrench. At the hospital, the child lost all his fingers due tomultiple fractures. When the child saw his father.... with painful eyes he asked 'Dad when will my fingers grow back? Man was so hurt and speechless. He went back to car and kicked it a lot of times. Devastated by his own actions...... sitting in front of that car he looked at the scratches, child had written 'LOVE YOU DAD'. The next day that man committed suicide.... Anger and Love have NO LIMIT - choose the latter to have a beautiful & lovely life.... THINGS are meant to be USED and PEOPLE are to be LOVED,...but the problem of today's world is that...

People are used & Things are loved!!!

One can change if ONE wants to

 

It’s a question of an hour!

A man came home from work late, tired and irritated, to find his 5-year old son waiting for him at the door. 
SON:   "Daddy, may I ask you a question?" 
DAD:   "Yeah sure, what is it?" replied the man.
SON:   "Daddy, how much do you make an hour?" 
DAD:   "That's none of your business. Why do you ask such a thing?" the man said angrily.
SON:    "I just want to know. Please tell me, how much do you make an hour?" 
DAD:    "If you must know, I make Rs.100 an hour." 
SON:     "Oh," the little boy replied, with his head down. 
SON:   "Daddy, may I please borrow Rs.50?" 

The father was furious, "If the only reason you asked that is so you can borrow some money to buy a silly toy or some other nonsense, then you march yourself straight to your room and go to bed. Think about why you are being so selfish. I work hard everyday for such this childish behavior." 
The little boy quietly went to his room and shut the door. 

The man sat down and started to get even angrier about the little boy's questions. How dare he ask such questions only to get some money? 

After about an hour or so, the man had calmed down, and started to think: Maybe there was something he really needed to buy with that Rs.50 and he really didn't ask for money very often. The man went to the door of the little boy's room and opened the door. 
"Are you asleep, son?" He asked. 
"No daddy, I'm awake," replied the boy. 
"I've been thinking, maybe I was too hard on you earlier" said the man. 
"It's been a long day and I took out my aggravation on you. Here's the Rs.50 you asked for." 
The little boy sat straight up, smiling. "Oh, thank you daddy!" He yelled.
Then, reaching under his pillow he pulled out some crumpled up bills. The man saw that the boy already had money, started to get angry again. The little boy slowly counted out his money, and then looked up at his father.
"Why do you want more money if you already have some?" the father grumbled. 
"Because I didn't have enough, but now I do," the little boy replied. 

"Daddy, I have Rs.100 now. Can I buy an hour of your time? Please come home early tomorrow. I would like to have dinner with you." 
The father was crushed. He put his arms around his little son, and he begged for his forgiveness.

 

BIT OF PHYSICS HUMOUR 

Sir Ernest Rutherford, President of the Royal Academy, and recipient of the Nobel Prize in Physics, related the following story:

"Some time ago I received a call from a colleague. He was about to give a student a zero for his answer to a physics question, while the student claimed a perfect score. The instructor and the student agreed to an impartial arbiter, and I was selected.

I read the examination question: "Show how it is possible to determine the height of a tall building with the aid of a barometer."

The student had answered: "Take the barometer to the top of the building,attach a long rope to it, lower it to the street, and then bring it up, measuring the length of the rope. The length of the rope is the height of the building."

The student really had a strong case for full credit since he had really answered the question completely and correctly! On the other hand, if full credit were given, it could well contribute to a high grade in his physics course and certify competence in physics, but the answer did not confirm this. I suggested that the student have another try. I gave the student six minutes to answer the question with the warning that the answer should show some knowledge of physics.

At the end of five minutes, he hadn't written anything. I asked if he wished to give up, but he said he had many answers to this problem; he was just thinking of the best one. I excused myself for interrupting him and asked him to please go on. In the next minute, he dashed off his answer, which read:

"Take the barometer to the top of the building and lean over the edge of the roof. Drop the barometer, timing its fall with a stopwatch.

Then, using the formula x=0.5*a*t^2, calculate the height of the building."

At this point, I asked my colleague if he would give up. He conceded, and gave the student almost full credit. While leaving my colleague's office, I recalled that the student had said that he had other answers to the problem, so I asked him what they were.

"Well," said the student, "there are many ways of getting the height of a tall building with the aid of a barometer. For example, you could take the barometer out on a sunny day and measure the height of the barometer, the length of its shadow, and the length of the shadow of the building, and by the use of simple proportion, determine the height of the building."

"Fine," I said, "and others?"

"Yes," said the student, "there is a very basic measurement method you will like. In this method, you take the barometer and begin to walk up the stairs. As you climb the stairs, you mark off the length of the barometer along the wall. You then count the number of marks, and his will give you the height of the building in barometer units."

"A very direct method."

"Of course. If you want a more sophisticated method, you can tie the barometer to the end of a string, swing it as a pendulum, and determine the value of g [gravity] at the street level and at the top of the building.

From the difference between the two values of g, the height of the building, in principle, can be calculated."

"On this same tack, you could take the barometer to the top of the building, attach a long rope to it, lower it to just above the street, and then swing it as a pendulum. You could then calculate the height of the building by the period of the precession".

"Finally," he concluded, "there are many other ways of solving the problem."

"Probably the best," he said, "is to take the barometer to the basement and knock on the superintendent's door. When the superintendent answers, you speak to him as follows: 'Mr. Superintendent, here is a fine barometer. If you will tell me the height of the building, I will give you this barometer."

At this point, I asked the student if he really did not know the conventional answer to this question. He admitted that he did, but said that he was fed up with high school and college instructors trying to teach him how to think.

The name of the student was. -------------- Neils Bohr - The Nobel Prize in Physics 1922

 

Lateral Thinking

A teacher teaching Maths to seven-year-old Arnav asked him, "If I give you one apple and one apple and one apple, how many apples will you have?"Within a few seconds Arnav replied confidently, "Four!" 

The dismayed teacher was expecting an effortless correct answer (three). She was disappointed. "Maybe the child did not listen properly," she thought. She repeated, "Arnav, listen carefully. If I give you one apple and one apple and one apple, how many apples will you have?" 

Arnav had seen the disappointment on his teacher's face. He calculated again on his fingers. But within him he was also searching for the answer that will make the teacher happy. His 
search for the answer was not for the correct one, but the one that will make his teacher happy. This time hesitatingly he replied, "Four…" 

The disappointment stayed on the teacher's face. She remembered that Arnav liked strawberries. She thought maybe he doesn't like apples and that is making him loose focus. This time with an exaggerated excitement and twinkling in her eyes she asked, "If I give you one strawberry and one strawberry and one strawberry, then how many you will have?" 

Seeing the teacher happy, young Arnav calculated on his fingers again. There was no pressure on him, but a little on the teacher. She wanted her new approach to succeed. With a hesitating smile young Arnav enquired, "Three?" 

The teacher now had a victorious smile. Her approach had succeeded. She wanted to congratulate herself. But one last thing remained. Once again she asked him, "Now if I give you one apple and one apple and one more apple how many will you have?" 

Promptly Arnav answered, "Four!" 

The teacher was aghast. "How Arnav, how?" she demanded in a little stern and irritated voice. 

In a voice that was low and hesitating young Arnav replied, "Because I already have one apple in my bag." 

"When someone gives you an answer that is different from what you expect. Don't think they are wrong. There maybe an angle that you have not understood at all. You will have to listen and understand, but never listen with a predetermined notion."

 SMART LADY

I was walking through the supermarket to pick up a few things when I noticed an old lady following me around.  Thinking nothing of it, I ignored her and continued on. Finally I went to the checkout line, but she got in front of me..

 "Pardon me," she said, "I'm sorry if my staring at you has made you feel uncomfortable. It's just that you look like my son, who just died recently."

 "I'm very sorry," I said to her, "Is there anything I can do for you?"

 "Yes," she said, "As I'm leaving, can you say 'Good bye, Mom?' It would make me feel so much better."

 "Sure," I said. An odd request, but no harm would come of it.

 As the old woman was leaving, I called out, "Good Bye, Mom!"

 As I stepped up to the checkout counter, I saw that my total was $1027.50.

 "How can that be?" I asked, "I only purchased a few things!"

 "Your mother said that you would pay for her," said the clerk. :)

 

Soul Touching Poem
I went to a party Mom,
I remembered what you said.
You told me not to drink, Mom,
So I drank soda instead.

I really felt proud inside, Mom,
The way you said I would.
I didn't drink and drive, Mom,
Even though the others said I should.

I know I did the right thing, Mom,
I know you are always right..
Now the party is finally ending, Mom,
As everyone is driving out of sight..

As I got into my car, Mom,
I knew I'd get home in one piece.
Because of the way you raised me,
So responsible and sweet.

I started to drive away, Mom,
But as I pulled out into the road,
The other car didn't see me, Mom,
And hit me like a load.

As I lay there on the pavement, Mom,
I hear the policeman say,
"The other guy is drunk," Mom,
And now I'm the one who will pay.

I'm lying here dying, Mom....
I wish you'd get here soon.
How could this happen to me, Mom?
My life just burst like a balloon.

There is blood all around me, Mom,
And most of it is mine.
I hear the medic say, Mom,
I'll die in a short time.

I just wanted to tell you, Mom,
I swear I didn't drink.
It was the others, Mom.
The others didn't think.

He was probably at the same party as I.
The only difference is, he drank
And I will die.

Why do people drink, Mom?
It can ruin your whole life.
I'm feeling sharp pains now.
Pains just like a knife.

The guy who hit me is walking, Mom,
And I don't think it's fair.
I'm lying here dying
And all he can do is stare.

Tell my brother not to cry, Mom.
Tell Daddy to be brave.
And when I go to heaven, Mom,
Put "GOOD BOY " on my grave.

Someone should have told him, Mom,
Not to drink and drive.
If only they had told him, Mom,
I would still be alive.

My breath is getting shorter, Mom.
I'm becoming very scared.
Please don't cry for me, Mom.
When I needed you, you were always there.

I have one last question, Mom.
Before I say good bye.
I didn't drink and drive,
So why am I the one to die?

A Journey of millions miles.

It was 5 minutes past 8 when I finally found the bus to Meerut. I grabbed one of the seats as it was flooded with anthropoids. I don’t want to enjoy a more than an hour journey standing and holding two big bags. Fortunately, I got window seat. At around 8:10, bus started to leave the stand. The cool breeze was blowing. I was looking at the hopeless traffic of Ghaziabad. Suddenly, one thought came to my mind – Finally, I have to bid farewell to IMT-Ghaziabad. A long tour of glorious 21 months has come to a halt. Everything started replaying in my mind. I can recall all my memorable moments from the first day to the last day of IMT. I closed my eyes and started remembering all the events at IMT.
The first day at IMT – 24th June 2007
I landed at around 3 pm in hot chilling day at Ghaziabad station and hire an auto for IMT. I asked the guard for the registration process and he told me to go to room no. D-9. It took more than 15 minutes to reach D-9 and my shirt was all wet because of perspiration. Raman Sir allotted me my room J-105. My room was on third floor. Till I reach my room I was totally exhausted. I met with my roommate Piyush Jain and his friend Vinay. I took a bath and then went to meet Anjani. Anjani was the only friend I know because she was my classmate during engineering. There was a guard in front of her lobby and he did not allow me to enter that lobby. Unfortunately my phone was not working so I could not call her. I thought for an alternative and I decided to arrange my room. The scene was set for an aura of exhilaration.

Conductor woke me and asked for ticket. I gave him 25 rupees and he gave me the ticket to Meerut. I put it in my pocket and again closed my eyes.
The Culture Shock
The orientation program begins at 7 A. M. with Yoga and if you are late by few minutes then you have to do three rounds of the ground. That was cruel but reality. I thought “Is IMT stands for Indian Military Training?” Classes were like sleeping pills that you cannot enjoy (because you can’t sleep). PDP was the late night attraction and euphemism for ragging. It was not enjoyable for me because it was a culture shock. Singing and Dancing was not a problem even proposing but ad-making pestered me. Arguments with a senior (worthless to mention name) or ring-a-ring roses around Sajja (he was nice person) were enjoyable. I also enjoyed the dance of two persons – Shuchi and Sucharit. One day I was told to sing a bhakti geet – Raghupati Raghav Raja Ram, other day I was asked to run around the ground shouting “Main Yahan Padne aaya hoon”. The best moment was with Sheeza when I request her to exchange information of each other and she did it. The most exciting day of orientation was outbound day. When you hold a dame in your hand and feel like heaven then you ought to make it unforgettable. I was not good at giving presentation but the first presentation at IMT was not official. Giving a presentation in front of 100 senior, all ready to make comments, was not a caper. It was more enjoyable to sit in the audience watching jokers wearing white shirt with a tag of ‘KELA’ and holding a banana in hand. Optimal utilization of words was not visible in the scene.

Bus stopped for two minutes at Muradabad. I took a sip from water bottle. I remember the day when I told one senior that I cannot stay in IMT because of the culture differences. Senior told not to get disheartened. He encouraged me to stay in IMT. I thank him. Bus was slowly passing the city. Bus was taking me forward but my heart was left behind.
My first crush at IMT
After orientation, suddenly life came to stop. We were free for most of the time. I got some good friends. I always believe friendship is the most important relationship a person builds in his life. Sucharit and Piyush were already hailed as friends. No sooner had the classes started, then Sahil, Rahul, Bhasin and KP joined the group. Our meeting place of I-5.
I, with my group members, was sitting near library to discuss on a project. I saw a lady coming in a red top with a beautiful smile. I always cherish that smile. This was my first crush at IMT. I always blame myself for choosing the wrong option. I got very good GPA in the first term and also became the member of club MarkUp. It become the platform for making more friends. Ashukant, Sid, Akanksha were making my life better at IMT. Fortunately, Shuchi joined MarkUp and we together went for pitching to Kavi Nagar.

My heart was feeling very sad. I opened my eyes and looked towards sky. I thought of God and said in the mind “Khel khelta hai tu and chot lagti hai humain”.
My Biggest Achievement
Sahil already became my good friend but he left for France in third term. Then I came close to Sudhanshu, Sudeep and Pavan. Some more friends were added to my friends list like Ashwini, Saurabh and Sankshep. Pavan and I had a great fun during summers. We used to play badminton daily. I learnt badminton during two months.
MarkUp was dominant in the second year. We started with a big bang and ended in a styel. It was MarkUp through out second year. We ruined all efforts of competitors through new and innovative events. The time we spent in the SAC room for preparation was fun. We organized various events but the most successful was Marketing World Cup. We had more than 107 registration and we had to close the registration before deadline. It was a huge success in IMT and it was my greatest achievement.

A drop of tears came in my eyes for this achievement. I took out a hanky from my pocket and pressed against eyes.
The Turning Point
Sahil invited us for his sister wedding. I along with Shuchi, Bhasin, Rahul, KP and Shweta attended the wedding. We also went Vaishnov Devi during November. I remember the 6 hours of waiting at some station, astronomical amount of bills and chatting at Bhairav Baba Mandir. Sahil, Shuchi and I became very good friends. We spend most of the time together. I spent my most memorable moments with Sahil and Shchi. We went for 4 day trip to Mathura, Vrindavan, Agra and Fatepur Sikri. It was amazing to ride on tonga, sit on rear of auto, roaming around to find a proper place for dinner etc. But we had great hotel to live in – all thanks to Ashish Bahiya (Sahil’s Brother).

Now my eyes were flooding with water. I again drank some water and wipe my tears.
I, along with Pavan, sucharit, sudeep, sankshep, saurabh and shahan, formed a group called “We Will Rock” to prepare for the placement. It helped me a lot. I thank all the members. After exams we all went for Hrishkesh trip. Sahil, shuchi and shweta also accompanied us. The camp was great and we enjoyed thoroughly.
Finally the convocation arrived. I was very happy because my mom and dad were with me. I along with my friends spent whole night in clicking photographs of the campus.
The next two days were reserved for Dili Darshan. We three along with Sahil’s cousin Ankur went to see lot of places in Delhi. We saw Jantar-Mantar, AksharDham, Raj Ghat, Banagla Saheb Gurudwara etc. The second day was reserved for Chandani Chowk. We went there to sell off our old books. We had our lunch at Paratha wali Gali. We almost ate 15 parathas all different. We also drank a huge glass of lassi. After coming back to college, we packed our bags. It took us more than 2 hrs to pack our luggage. Rahul and Shuchi came to see off me and Sahil. Suddenly Shuchi started crying and Sahil tried to placate her. I realized for the first time that I am leaving this place forever. I won’t be able to meet all my friends in the same manner and enthusiasm as I did it while stay at IMT. Sahil and I hire a auto to bus stand. I have to board the bus to Meerut and Sahil was going to Dilshad Garden. We hugged each other and bid farewell. We exchanged wishes and I took the path to bus stand.

I also reached Meerut bus stand. My eyes were filled with water as I deboarded the bus. I travelled a journey of millions miles in just one hour thirty minute. May this journey never end!

How to be happy in life

“If you want to live a happy life, tie it to a goal, not to people or things.”

I am trying to unfold this quotation from great scientist Albert Einstein.

We always have expectation from other persons, things, life etc. When this expectation does not get fulfill, we become sad and if expectation gets fulfil it is the moment of happiness. When you go to a five star hotel you expect a high quality service, an excellent food and awesome ambiance and if you don't get this you feel dissatisfied and disappointed.

In technical terms, there is a zone of expectation with upper and lower bound. Lower bound is the minimum expectation like if I go to my uncle's house at least I get a cup of tea. Upper bound determines the highest expectation beyond which I don't expect anything, like in my uncle's house I never expect more than one time meal with regular sabji and roti. The zone of expectation also gives rises to lower and higher zone of expectation. Lower zone of expectation is below lower bound and similarly upper zone of expectation is above upper bound. Anything which lies in lower zone make a person unhappy and dissatisfied because I expected a cup of tea and I did not get even a glass of water - Not fulfilling the expectation. Anything which lies in upper zone make a person delight and not just happy because I expected simple lunch and my uncle provided the lunch with ice-cream and mithai. 

______________________________

Upper zone ---> delight

------------(Upper zone)------------

zone of expectation - happy

------------(lower zone)------------

lower zone ---> unhappy

_______________________________

The width of zone of expectation determines the probability of happiness. Greater the width larger the probability of happiness and narrow width increases your chance of being unhappy (considering there is very less probability of delight). It is thus advisable to increase the width of zone of expectation by lowering the lower bound. That means stop expecting. Yes, this is the best way to be happy. It has been found that the biggest reason of unhappiness is because of problems in relationship. The problems arise because of the expectation. We expect too much and the other person is unable to fulfill it.

If you lower your expectation it is likely that you will be happy more often. Most of the expectation is tied to other person and things. If you start expecting less or untying the happiness with person and things you become more happy.

It is better to have high expectation from yourself. Aim higher and expect to achieve it. Nobody will help you to achieve your target and even do not expect it. That is why Albert Einstein said  “If you want to live a happy life, tie it to a goal, not to people or things.”.

The other is a hell..

I love movies. I am a movie freak and I watch them because they are not real. I am already living a real world. Whenever I enter a movie hall, I expect that the movie will entertain me but the problem arises when movie start depicting the real world. The same problem is with Zora Khan directed "Luck By Chance". It is too realistic and too slow. It got the 4/5 stars from the best critics in the country but for me it is worth of one star and too because of Hrithik Roshan's dance number.  

This also form the basis of my disliking of Madhur Bhandarkar's movies. 

But what I gain from "Luck by chance" is this blog title. Nobody in this world is perfect. Every person on this earth is gray and nether black nor white. Black denotes the darker side of a person, the evil, the hell and Beelzebub. On the other side white is pure, sacred, sanctified representing GOD. Human beings have the qualities of both the worlds. He is mixture of achha and bura, therefore he is gray. Today movies are showing the same human characteristics.

In real life, we also look for black and white side of person. We never see him as gray and since black get highlighted very easily we started treated him like devil. We should remember moon is very beautiful but still it has black spots. Sun gives energy, light and make life possible on earth but still it is made up of hot gasses - and if you want to touch it, your hands will get burned. We always consider rose to be very beautiful without considering it has thorns. We always say Ravana was monster but he was the biggest devotee of Lord Shiva. 

We always appreciate Coca Coal for making great rural marketing strategy and coming up with 200ml coke bottle and we forget that coke is responsible for water shortage in many villages where they have their plants in operations. The problem is that we never want to accept a fact that every human being is mixture of black and white and that we fail in relationships.

The only solution to the problem is that we should stop reading others mind especially when you are in some kind of relationship like husband/wife or friends. Do not try to estimate what my friend think of me. It is not important because the more important is what I think of my friend. If someone loves me and I don't then I cannot stop him. If you try to read the other person minds you always find a 'hell' because every person is mixture of black and white and we identify black stronger than white. 

 

Introspection!

This is a deviation from current series of posts. 

My college was almost off for last three days. There were no classes and companies on campus. I was free and alone because my best friends went to a tour and I could not make because of some strange reasons. I was upset since I was terribly missing friends, but fortunately I got the chance to meet my engineering days in Gurgaon. We had a great time but these three days gave some time to think about me and myself. I claim to be a good judge of a person but can I judge the face which I see everyday in front of the mirror. I tried to remember various incident in my life and especially some recent events which helped me to understand me better. Here are some of the findings..

First thing I realize about myself is that I am very weird person. The problem is that there is no coordination between the feelings of my heart and my facial expression. My face do not convey the right things. But that does not mean my face always works in reverse gear. Now this is weirdness. It is something like tears in Hindi movies - dhukh ho ya khushi dono main aansu behte hain. I am still trying out to solve this issue.

I am an emotional person and also egoistic. One day my senior made some negative comments about my communication skills. I abused him and never spoken to him. One line can make me feel bad. It is not anger but ego. How could a person say to me like that. My father did for once and I stopped talking to him for 3-4 days. Finally he had to broke the ice.

I do not believe in God but I respect my religion and values of my family. My father told me not to go a temple unless you are fresh and I follow religiously. 

I believe in love and for me it is the most sacred thing in this world. For me God is love. I love my parents and therefore they are GOD for me. I love my sister and brother and they are that part of my heart where God used to live. There is only one girl which I love the most apart from family. She is in my heart for the last 5 years. I know I am coward because I could not tell her that I love her but the fact remains same that I was afraid to loose her. I cannot forget her. I never looked to any other girl in this world with same feelings. I never get attracted (except for some stars especially Deepika) towards any other girl because my heart never gave me the permission to do so. I still love her a lot.

I usually do not have long list of friends. I make few friends but very good friends. I never call them best friends because they are always greater than best friends almost like my brothers and sisters. It made me proud to have such friends. They are my Raazdaar and begaraz mera yaar.

I always tried to help my friends. I did it recently for my best friends. But still I have apprehensions. I don't know whether I did the right thing or not. Sometimes I feel guilty that I have no right to interfere in their friendship. I don't know. 

Whenever I met these two people I have two kinds of feelings. First - ooh! I did a good job. Both are smiling again. 

Second - O0h! What I did? I am such a fool? Am I worsening the situation? They might be thinking negative about me. 

I know you people don't know the story behind it and I cannot disclose it but still you can understand the human nature residing in me - a confuse person.

I am writing all these things on my blog because there are so many things buried in my heart that it started ruining me. I need someone to whom I can share all these things and the best friend I could find is my blog. 

10 Principle of Marketing: Third is very emotional!

I joined this college one and half year ago with only one aim in my mind to get a good placement. This is what my parents expected out of me and this the dream of many eyes of CAT aspirants. You can call it following herd but this is what I want to do in my life. It is just not proving my capabilities to others but also to me. My dreams were not just broken but were trashed by the bulldozer called 'RECESSION' and what is effecting more is the act of atrocity by our beloved ones. Sometimes I think to kill myself for the grave mistake of joining this institute but that would be coward and I know I am a fighter who can flow upstream- against the flow of water. Therefore, I started this blog so that I can vomit all detestation inside me and make myself pure.

So phir dukaan kholte hain,

6th January 2009

Yesterday was a history, tomorrow is a mystery, today is a gift and therefore it is called present. I started the day with fresh mind and hoped that it would bring more happiness than ever. Again dressed up in my newly tailored made suit from Raymond's. It was the best I could have. A blue-black colour with self stripes - luxury product from Raymond's. I also purchased an expensive matching tie. A dark blue colour with chromatic cyan colour diagonal stripes matching with my blazer and shirt. I was looking attractive - I know that!! - in the suit with tie and black shining shoes. 

The day was not going to be give enough opportunity because there were only four companies on the campus. I need just one out of it - that is enough for me but a big question mark hung on my head - "Am I going to get shortlisted?" As I entered the campus auditorium, I heard the announcement about the students placed the day before. All the students were required to sign at placement office to accept the offer. Suddenly, my eyes were filled with water. I thought my name would be there on some day.  I sat with my friends and was chatting doing lot of bhasad. My friends and our friendship is the only asset I have in this college. I could stay away from my parents, brothers and sister because my friends were standing by me. They are my inspiration. I love them a lot and I don't know what will happen when we leave the college.  Friendship is the first relationship we build on our own, every other relation is inbuilt from mother, father to uncle, aunt. We never choose mother or father but we always choose friends - one of the biggest decision we make in our life and I know I never made a mistake in these decisions.

I was shortlisted only for one company and for the devil sake they were not declaring the results on that day. They are not going to come back - I thought. The day ended with no results for me - back to square one. I came back to my room and watched a movie. My sister called me in the evening. She had joined SBI a day before only. She was very happy and I did not want to upset her mood with my tragedies. I talked some light things and then finally I decided to go for sleep. 

My nights are longer than my days not because it is winter season but I could not sleep well. "Karbat badalte badalte raat guzarti hai." I know my weaknesses but I don't know how to remove it. I see myself as helpless. 

So where is the dukaan ...... I mean where is marketing funda? Indians are emotional fools, just like me. They are not driven by rationals but they are influenced by emotional appeals. The fact state that most of the advertisements in India are going for emotional appeal. There are two reasons for that - 1. Indian are considered as people with high EQ and 2. advertisement with emotional appeal solves the problem of diversity in India. One thing which every person from nook and corner of India understands is humour, fear, love, relationships etc. 

Earlier, very few ads  like Dhaara (jalebi and kid), concentrated on emotional aspects. Dhaara ad, Cadbury Dairy Milk(kya swaad hai zindagi ka) ad, Airtel (express yourself - border) are big hits because they broken the boundaries of language and religion.

So the third principle is "Sell your product with emotional touch".

10 principles of Marketing: Core lie in Second

Welcome back!!

I got lot of criticism for the first part. Keeping all the criticism in my mind, I remember a dialogue from the film Guru where Abhishek Bachhan say, "Jab log burai karne lage to samjho tarraqi kar rhe ho" (if people starts criticising you that means you are progressing). Never the less, I am back with my second principle of marketing.

Chalo phir dukaan kholte hain!

5th January 2009

I wake up early in the morning around 7 a.m. For me it is very early because I used to sleep around 4 a.m. in the night (or almost dawn) and used to get up around 10a.m. It is very common routine of any MBA graduate - late to bed and late to rise makes a man MBA-wise (its a PJ). Since I have to wake up early in the morning therefore I slept one hour early. 

I was filled with full of enthusiasm and confidence. I was already shortlisted for one company as if now. I have to fill the form of the company in the night only and submit it before 8 a.m. I worked very hard for last one and half months. I read newspaper daily - the most boring and time consuming task. I never like reading. Reading was used to be my sleeping pills but this time it has to be winning pills. I brushed important subjects and specifically marketing subjects. I already talked about Mr. Kotler in my earlier post, thus no need to give another brownie points to Mr. Kotler. I visited some news sites regularly - (apart from my favourite one - buzz18.com, afaqs.com, ibnlive.com and some erotic site). 

One of the important part of my preparation was of HR questions like "Tell me about yourself". I think it is the most useless and meaningless question in an interview. Why the hell any company is interested in my personality and why they want to find out logical reasoning behind any job performed in my whole career - whether it is academic or personal? Why MBA after engineering? Why not M-Tech? Why Marketing? Why not join your father business? Why you want to join the company?

I am sitting in your company that suffice my point of joining your company. I am not spy of your competitor - be sure. Look for knowledge and capability and not for personality fit. Why the hell any company care about my personal life. Raat ko ghar aane ke baad kya karta hoon tumhen kya karna. I know most of the readers might disagree with my stand but does it not make sense - think for a while.

Lets not deviate from our core issues. I prepared all such stupid questions. The day started on good note with some more shortlistings. But slowly peril was starting to enter my life. Out of 9 companies on the campus I was shortlisted only in 4 and the worst part was that I could not clear any GD. I thrust my life of MBA in building my cv with lot of extra-curricular and I could not excelled in GPA. It still hurting me a lot. 

Never the less life goes on. But there were many things which caused me to regret for going for mba. Recession has already hit the job market very badly and icing on cake was done by our authorities. Inefficiency and mismanagement was the call for the day. We are all humans and therefore we entitled to make mistakes but there is something called scruples. If you care just for friends and beloved then no point in doing social work where you have to take care the whole society into consideration.

Though I miserably failed in GD rounds but it gave me another perspective of marketing. GD is like a marketplace or sabji bazaar where each aloo is screaming on top of its voice. Mujhe le lo, Mujhe le lo - I am the best! - This is what I can make out of discussion. Now if you ever been to sabji bazaar to buy potatoes, you would consider two things before purchasing any potato - first, potato should not be rotten and second, it should be suit my budget.  First condition is lower limit whereas the second condition is upper limit. Out of both conditions, first is very important because any buyer does not want to make Type II error. He can reject a good potato but he never want to buy a rotten potato. Second condition is more like constraint for a buyer than a condition. The whole situation describe above is exactly similar to GD process where an HR looks for good potatoes but keeping the upper limit in his mind and for him the upper limit is just not the compensation but also the cost of training and above all the cost incurred by the company if he leaves the job. So an HR is not looking for the best people, he is looking for the right people. 

We can conclude from the above discussion that to get sold, you need to be the right person instead of the best person. How can you be the right person? This is very subjective question and definition will differ with each company. But certainly we can have some kind of generic approach. There can be two ways to make you a right person.

First is be what you are. Some company will purchase you as they find you fit with their organization. The problem with this way is you have to wait for your company and sometime your cv would not get shortlisted in the initial phase only forget about GD. Another problem is that you may not get the best company and you only get the right company. The biggest advantage is that you don't have to work hard because you have to just yourself!!

Second way is to mould yourself according to a particular company. It requires lot of diligence. You have to search for each company's in and out details, latest happening in the company, work culture and especially organization structure. This method is quite powerful but sometime you will  get caught in the interview. 

I always try to follow first way and there still I am looking for my right company. This is actually a product concept in marketing. A concept in which you have a product of best quality but that cannot satisfy the need of any customer. Thus it is better to go for second concept which is Marketing Concept where you become customer centric. First you identify the need of customer and then develop a product to fulfil that need. It is important to sell the product but how can a person buy it if the product does not satisfy his needs?

So the second principle state that "Sell Customer needs rather than a product"