I joined this college one and half year ago with only one aim in my mind to get a good placement. This is what my parents expected out of me and this the dream of many eyes of CAT aspirants. You can call it following herd but this is what I want to do in my life. It is just not proving my capabilities to others but also to me. My dreams were not just broken but were trashed by the bulldozer called 'RECESSION' and what is effecting more is the act of atrocity by our beloved ones. Sometimes I think to kill myself for the grave mistake of joining this institute but that would be coward and I know I am a fighter who can flow upstream- against the flow of water. Therefore, I started this blog so that I can vomit all detestation inside me and make myself pure.
So phir dukaan kholte hain,
6th January 2009
Yesterday was a history, tomorrow is a mystery, today is a gift and therefore it is called present. I started the day with fresh mind and hoped that it would bring more happiness than ever. Again dressed up in my newly tailored made suit from Raymond's. It was the best I could have. A blue-black colour with self stripes - luxury product from Raymond's. I also purchased an expensive matching tie. A dark blue colour with chromatic cyan colour diagonal stripes matching with my blazer and shirt. I was looking attractive - I know that!! - in the suit with tie and black shining shoes.
The day was not going to be give enough opportunity because there were only four companies on the campus. I need just one out of it - that is enough for me but a big question mark hung on my head - "Am I going to get shortlisted?" As I entered the campus auditorium, I heard the announcement about the students placed the day before. All the students were required to sign at placement office to accept the offer. Suddenly, my eyes were filled with water. I thought my name would be there on some day. I sat with my friends and was chatting doing lot of bhasad. My friends and our friendship is the only asset I have in this college. I could stay away from my parents, brothers and sister because my friends were standing by me. They are my inspiration. I love them a lot and I don't know what will happen when we leave the college. Friendship is the first relationship we build on our own, every other relation is inbuilt from mother, father to uncle, aunt. We never choose mother or father but we always choose friends - one of the biggest decision we make in our life and I know I never made a mistake in these decisions.
I was shortlisted only for one company and for the devil sake they were not declaring the results on that day. They are not going to come back - I thought. The day ended with no results for me - back to square one. I came back to my room and watched a movie. My sister called me in the evening. She had joined SBI a day before only. She was very happy and I did not want to upset her mood with my tragedies. I talked some light things and then finally I decided to go for sleep.
My nights are longer than my days not because it is winter season but I could not sleep well. "Karbat badalte badalte raat guzarti hai." I know my weaknesses but I don't know how to remove it. I see myself as helpless.
So where is the dukaan ...... I mean where is marketing funda? Indians are emotional fools, just like me. They are not driven by rationals but they are influenced by emotional appeals. The fact state that most of the advertisements in India are going for emotional appeal. There are two reasons for that - 1. Indian are considered as people with high EQ and 2. advertisement with emotional appeal solves the problem of diversity in India. One thing which every person from nook and corner of India understands is humour, fear, love, relationships etc.
Earlier, very few ads like Dhaara (jalebi and kid), concentrated on emotional aspects. Dhaara ad, Cadbury Dairy Milk(kya swaad hai zindagi ka) ad, Airtel (express yourself - border) are big hits because they broken the boundaries of language and religion.
So the third principle is "Sell your product with emotional touch".
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